Barcrest is a private company that was introduced to the physical-based games industry in the year 1968. The Barcrest initially only had two employees in 1968. Now, Barcrest has become a global brand as a content creator for a bigger company and employs approximately two hundred employees within its workforce, which includes every single department. At first, Barcrest started developing land-based, cabinet arcade games that were used in amusement parks and various arcades across many different markets. In particular, Barcrest was founded to actually design and manufacture fruit machines for the United Kingdom’s gaming sector. Barcrest soon became a leading force in the United Kingdom entertainment sector for the next decade, and it even expanded into more regulated sectors in continental European.
In the late 1980s and early 1990s, Barcrest leads the market in the development of hardware across different retail sectors. In particular, Barcrest created the hyper-successful cabinets called Rio and Genesis. Over time, the company realised that there was another market that it had yet to jump into with its games, which was the gambling markets. In fact, once Barcrest started to get involved in the gambling gaming industry, one of its first notable accomplishments was the innovation of the five-reel slots. At the time, Barcrest was fortunate enough to be an initial competitor game developer in this market to introduce such a slot game. Over the next three decades, Barcrest would eventually expand its product portfolio to include digital gaming content.
Later in the company’s history, it was acquired by the International Game Technology (IGT) company in 1998. IGT seemingly acquired Barcrest in order to use Barcrest’s game portfolio into an online casino environment. The thought at the time was that this adaptation of the game portfolio could easily be achieved and that it would result in a huge advantage going forward as the societal push was for “online” content. Once the IGT and Barcrest companies became merged together, the focus and direction of the company changed to meet the demands. This new direction was the ability to take game content and adapt and/or develop it for the new market, which was nicknamed the iGaming industry. IGT was going to utilise Barcrest to achieve this market development goal. However, in 2011, a company called Scientific Games acquired Barcrest from IGT. Since this acquisition, the company ceased the creation and manufacturing of cabinet games. Now, Barcrest’s iGaming operations and development are implemented into Scientific Games’ product operations. To this day, Barcrest is still a part of the Scientific Games company.
As previously referenced, Barcrest was one of the very first five-reel game developers on the market. Now, there are several games with a variety of themes and formats. Every one of its games inherently come with scattering and wild symbols. These wild and scatter symbols provide gamers with the ability to access more interactive bonus games and even potentially free spins. Importantly, these types of games have greatly impacted today’s gaming market. However, these games are considered fairly generic by today’s standards of games. Some of the current titles that are still on the market include, Monty’s Millions, Elvis Top 20, Grand Casino,
As for software and game reliability, Barcrest and Scientific Games are up to date with the cutting edge in software development. After Scientific Games acquired Barcrest, it acquired another company called The Global Draw. Subsequently, Scientific Games created a gaming division called SG Gaming. This division’s primary focus became to develop quality content equally in its physical-based operations and a specialised effort on online content too. The market experienced a radical turn into the new developments of software technology. As a result, SG Gaming also shifted to develop its software and eventually was able to provide its games to various online casinos. SG Gaming was able to distribute this content via a form of integration, in the shape of a third-party creation, and/or via a mobile atmosphere. The games that are offered by online casinos can be accessed from the websites that offer the ability to play through its respective web browser in an instant play mode. They also can be accessed through websites that offer the downloaded software. In addition, SG Gaming’s (which still includes Barcrest) mobile games can be accessed through a variety of operating systems. Specifically, mobile games can be operated on the Android and iOS systems, which are two of the most popular options. In terms of game reliability, these games ensure fair results. The game products have been specifically developed to filter through any site’s random number generators, which are entrenched in the cutting-edge software. As a direct result, many casinos have teamed up with SG Gaming and Barcrest. Some of the bigger named casino operators include Euro Grand, 21 Nova, and Williams Hill.
This company is one of the few companies that can honestly claim and brag that it has evolved with the times. Initially, it was manufacturing coin-operated game machines. Now, a half-century later, it is rising in the digital gaming community with its strategic efforts and ingenuity. After fifty years of providing gaming content, the Barcrest brand still continues to grow as the content providing the right arm of the SG Gaming division. The Barcrest brand is globally recognised by many and is strengthening by its business alignment with Scientific Games. After 50 years, this business still operates in the Manchester area, which is less than five miles away from where its inception began. Moreover, the Barcrest values and mission remain intact and are shared with customers via SG Gaming. Going forward, the SG Gaming brand, which includes the Barcrest brand, looks to only grow with its latest business decision to align with SG Digital and harness its channelise approach for the future.
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