This company is called “Pragmatic Play” and is a provider of multi-product games and various content to the iGaming industry on a global scale. Pragmatic Play was able to be an international provider for various reasons, but one of the primary reasons was its diversification with different currencies and languages. Its games are available in most currencies and many of the major languages, over twenty-six to be exact, across the globe. This allows for a more local experience to the players. In addition, Pragmatic Play boasts about its expedient delivery of new languages and currencies that are requested by its customer base. Pragmatic Play’s company goal is to provide innovative and immersive gaming experience for its players in regulated gaming markets across on an international level. Pragmatic Play achieves this goal each day by offering a diverse portfolio of casino games. In particular, it offers over eighty different forms of table and slot games. Some of Pragmatic Play’s most iconic and most popular games include Wolf Gold, Madame Destiny, Great Rhino, Gold Rush, and Da Vinci’s Treasure.
This company has many games in its library that are all packed with content and were developed with a mobile-first mentality. This strategy of Pragmatic Play, innovation and the mobile oriented nature of its games, has enticed a large number of gamers to join its gamer base. Another one of the strategies that Pragmatic Play implements to build and maintain its customer base, is its ability to capitalise on customisation. Upon request, Pragmatic Play is able to design customised games with unique and specialised themes. Moreover, they emphasise the fast delivery service to its clients, both as a gamer and as a casino operator. Additionally, Pragmatic Play typically tries to generate at least three different games per month, but then only launch two new titles. In fact, on its website, Pragmatic Play has listed a few new game titles that will be released in the upcoming months, such as Mustang Gold that will be released in January of 2019.
Another strategy of Pragmatic Play is to completely utilise the available channels to grow its brand and product. Because of the surge in tablet and mobile usage, its games are designed to be fully functional on all platforms, such as desktop, mobile, and even online. The Pragmatic Play array of games are available to be downloaded by any potential user with an internet connection. According to its website though, Pragmatic Play games are specifically and meticulously designed for their best performance on various Android and iOS devices. In addition to its strength of performance, Pragmatic Play provides “99.99% up-time” of its services. It monitors and tracks game performances by its users and optimises itself continuously to ensure that the players are receiving the best experience that it can offer to them, regardless of the user’s geographical location.
Within its own building offices, Pragmatic Play has a very detailed and organised core system of administration. This admin area has an easy to use interface which allows the user to configure the games, provide free round bonuses, and other miscellaneous things. For instance, there is a reporting tool that will provide a comprehensive report on the bets and wins, the player games and/or any particular session, the amount of return to the game vs the amount of return to the player, etc. The users of this admin area can even dissect and organise the reports based upon currency amounts, time played, game totals, and even by geography and demographics. In addition, Pragmatic play has a customer support service that works every day of the week on every single day of the year.
Pragmatic Play pushes the message to its users that they are a socially responsible company, both with its licensees and within its own walls. Despite it not being a gaming operator, and thus not in direct contact with the game players, Pragmatic Play takes a pride in its level of responsibility and it believes that this is an important part of its culture and the company’s ethos. It is clear that their pride in their personal integrity, and their responsibility for its product, are things that the company wants to convey to the public. Furthermore, the games that Pragmatic Play provides are routinely reviewed and examined by independent, third party entities that are formally accredited, to ensure that it is a fair and accurate result. As a direct result, Pragmatic Play’s games have been tested and subsequently certified by Gaming Laboratories International, which is a qualification for all of the markets in which it operates in the world. Its games have also complied with the strict protocols that are abundant in this regulated gaming industry. Moreover, Pragmatic Play has complied and acted responsibly in accordance with the various gaming laws in each of the jurisdictions in which it does business in across the world.
As for protecting its users, Pragmatic Play has also taken socially responsible measures. All of Pragmatic Play’s games have been integrated with play protection software, which is a part of their license. All of their games also undertake internal testing on occasion for quality assurance purposes. These quality assurance results are then taken to an independent third-party for further verification. For the gaming player himself, Pragmatic Play endorses and supports the Gamblers Anonymous program for its players that made require some type of help. Internally, Pragmatic Play’s policies and procedures are reviewed so that they ensure their technology and policy not only meet the standards in its industry, but also exceed them in a proactive approach. This just expounds upon, and reinforces, one of the company mission’s statements, which is to promote a team-oriented culture that “places autonomy and trust in its employees.” This type of mission statement has directly resulted in added value being shared with its customers, and then subsequently is translated into a better brand that is recognised and respected in its industry internationally. Pragmatic Play has established an image of high quality in the eyes of its clients.